The Home Office has recently launched a campaign to reduce knife crime among young people and to inspire young people to pursue positive alternatives. Details of the campaign – called #knifefree – are set out below and can also be viewed on the government’s website here (external link).
Please make sure that this information is shared within your school communities and do use it to help to educate and persuade our young people that there are safe alternatives to carrying a knife.
Eveleen Riordan, Joint Assistant Director, Schools and Learning
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The launch of #knifefree; a new Home Office advertising campaign to counter knife crime.
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Cascade to: Your chief executive, lead member for children’s services and those with responsibilities for schools and pupils.
Summary: The Home Office recently launched a campaign aimed at reducing knife crime amongst young people aged 10-21. The #knifefree campaign challenges perceptions that carrying a knife is normal and aims to make young people safer.
· The campaign is particularly relevant to people of school and college age. It features inspirational real-life case studies of young people who have turned their lives around and provides the opportunity for schools to consider how best to send a clear message that the culture of carrying knives amongst young people is a problem that we must address. The Home Office has produced a collection of posters which can be downloaded here, and local authorities are encouraged to draw these to the attention of their schools.
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Action required and due date: The DfE is committed to supporting this campaign. Ministers have made a commitment in written and oral answers to both Houses of Parliament to ensuring it is drawn to the attention of schools and colleges.
We would like recipients to publicise this message through all educational channels including news and curriculum pages. Ultimately we need teachers and other staff working with young people to consider how to bring the campaign and supporting materials to their attentions. To be communicated this term and on an ongoing basis for the life of the campaign.
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